Following Bondi Sands’ numerous success’s and popularity in the UK, the brand set out to expand into the uncharted European market. Launching into 1759 stores across Ireland, Netherlands and Germany in 2019.
The expansion continued throughout 2020, launching into Norway, Sweden and Denmark with a presence in over 2,000 stores, and continuing into 2021 in Iceland, with even more European markets on the horizon.
The Netherlands & Germany
In the Netherlands, Bondi Sands continues to be the number 1 self-tan brand in Douglas, the brand’s biggest beauty retail chain in Europe. The launch of the body range saw increased category presence in the Netherlands on pure player sites, and on shelf into 250 Muller stores in Germany.