OUR NEW HOME
Bondi Sands New HQ
Bondi Sands moved into a brand new Melbourne HQ, celebrating both the new space and the team behind the tan, who are truly what makes the brand special.
May, 2021
OUR MISSION
Sustainability
Inspired by Australia’s most iconic beach, Bondi Sands recognises our environmental responsibility and has kickstarted our mission in making positive changes across our packaging and products.
We continue to put sustainability at the forefront of everything we do, ensuring we do our part to protect our planet and to serve our community.
January, 2021
OUR NEW PRODUCT
Introducing Pure
Bondi Sands has launched its most conscientious self tanning range yet. The new Pure range is packaged in 100% recyclable packaging to limit the impact on our environment and combines the iconic Bondi Sands glow with skin-loving ingredients. It’s the Australian tan, packaged responsibly and suitable for all skin types.
Jan, 2021
OUR COMMUNITY
Reuse to Rebuild
Bondi Sands Reuse to Rebuild campaign raises money for the recovery of the 2020 Australian bushfires. The special reusable FrankGreen ceramic coffee cup and water bottle are available on the Bondi Sands website, with 100% of proceeds donated to the Red Cross to support community recovery across Australia.
February, 2020
NEWS PTY LIMITED
Cult self-tanning company inks lucrative deal with US giant
Shaun Wilson and Blair James are selling Australia’s legendary beach culture to the world. And they’re making a fortune in the process. Just a few years ago, Melbourne mates Shaun Wilson and Blair James noticed a gap in the beauty market — and pounced.
December 21, 2018
MEDIANET – AUSTRALIAN ASSOCIATED PRESS
Walgreens – Bondi Sands Tan Secures Unprecedented Launch into USA Retail Giant
BONDI SANDS TAN SECURE WALGREENS IN LARGE USA ENTRY DEAL November 2018: Australian self-tanning brand Bondi Sands are today celebrating…
December 11, 2018
INSIDERETAIL
Bondi Sands to hit Walgreens in 2019
Bondi Sands self-tanning foamAustralian self-tanning brand Bondi Sands has secured an “unprecedented launch” into the US through retail giant Walgreens, with the product to hit shelves next month. In one of the largest launches for an Australian beauty brand in US history, Bondi Sands will be “Category Captain” at 7,000 Walgreens stores nationwide.
December 11, 2018
DAILY MAIL AUSTRALIA
My new favourite at home self tan all the way from Australia’: Down Under brand Bondi Sands scores a major plug from Kylie Jenner after she raves about the product to her 112 million Instagram followers
It’s not every day that your product gets a plug from one of the most famous women in the world.
August 5, 2018
INSIDE FMCG
Q&A with Bondi Sands co-founder
Currently sold in 10 countries and over 10,000 retail stores globally, self-tanning brand Bondi Sands has gone from strength-to-strength since launching five years ago.
Over the next 12 months, the team plans to launch five world-first products and a total of 12 new products across the range.
Here Inside FMCG chats with co-founder Shaun Wilson.
Inside FMCG: It’s an exciting time for the brand, which is now stocked in major retailers including Priceline, Coles and Woolworths.
June 13, 2018
NINE DIGITAL PTY LTD
World’s best selling fake tan hails from Australia
Bondi is already famous across the world for its beach, sun-drenched landscape and lifestyle.
Now a tanning brand inspired named after it is making waves across the globe.
Aussie-owned and made Bondi Sands launched its new fake tan formula 1 Hour Express Tanning Foam on January 26, promising users a golden glow in just one hour.
March 2, 2018
DAILY MAIL AUSTRALIA
Revealed: The Australian brand with the number one selling fake tan in the world – so do YOU own a bottle?
The world’s best-selling fake tan has been named – and the popular brand is Australian.
Bondi Sands’ 1 Hour Express Tanning Foam was launched in late January, but sales have already skyrocketed.
March 1, 2018
THE SUN
TAN-TASTIC! This is the best selling fake tan in the WORLD… and it only launched four weeks ago
MOST of us would shudder at the idea of getting our pins out in this icy weather.
But that hasn’t stopped us Brits buying 15,000 bottles of this fake tan since it launched just three and a half weeks ago.
March 1, 2018
THE SYDNEY MORNING HERALD
Bondi Sands hits US Target
Blair James and Shaun Wilson teamed up in 2009 with an idea to develop an affordable natural looking tanning product to sell to increasingly sun-conscious consumers.
A state government ban on tanning salons in Victoria was driving fake tan sales but the major retail products were all based on caramel dyes and the end result was an overcooked orange.
February 25, 2016
VOGUE AUSTRALIA
The Australian duo whose tanning company made $1 million in a week
Blair James and Shaun Wilson take their Bondi-inspired self-tanning products global.
The big wide world of fashion and beauty is full of established, fantastic, good and some not-so-great brands. So when two Australian blokes created Bondi Sands—an appropriately named range of tanning products—it could have gone incredibly well or have been a spectacular fail. However, at this point the former is the way the brand has gone.
February 19, 2018
SMARTCOMPANY
A place in the sun: How Shaun Wilson is spraying the competition with $12 million self-tan company Bondi Sands
Shaun Wilson was at the Melbourne Cup with business partner Blair James when the pair hit upon their ‘golden’ business idea.
“We went to the races at the Melbourne carnival with a couple of our female friends who were complaining they couldn’t get a spray tan time,” Wilson tells SmartCompany.
June 26, 2015
HERALD SUN
Bondi Sands fake tan hits international shores
FAKE tan entrepreneurs from Melbourne are taking their golden glow global as they hit the international market.
Shaun Wilson and Blair James, from Port Melbourne, have grown their Bondi Sands fake tan brand into a market leader since its launch in 2012.
They now hope the bottled Aussie sunshine will prove a hit overseas, with the products hitting British shelves this month.
“From day one we had that international goal,” Mr Wilson said.
February 13, 2015