About Bondi Sands

Bondi Sands is an Australian range of self tan, suncare, skincare and cosmetics that has taken both the Australian and international market by storm.

Australia is synonymous with quintessential beach culture and a healthy sun-kissed tan. As a 100% Australian made and owned brand, we wanted to share this unique lifestyle of sand, sun and sea with the rest of the world. By offering a healthy sunless salon-quality tan that is affordable and can be achieved at home, we bring a confident glow to our customers all year round.

What is Bondi Sands?

Bondi Sands is an Australian made range of self tan, suncare, skincare and cosmetic products that has taken both the Australian and international market by storm. The Bondi Sands brand captures the natural golden tan that is so uniquely Australian.

The award winning Bondi Sands’ range has attained unparalleled status both domestically in its country of origin, Australia, and further afield, including:

Number 1 self-tanning brand in Australia & New Zealand (by market share)
Number 1 self-tanning brand in the United Kingdom (by market share)
Number 1 self tanning brand in the United States (by market share)

Apart from its domination of numerous markets, the Bondi Sands’ self-tanning product range has picked up various awards over the years. Some of these include the Women’s Health and Fitness Fake Tan Award for Best All-Rounder and the POPSUGAR Australian Beauty Awards Vote for Best Self Tanner.

With a substantial social media presence, notably over one million followers on Instagram, the Bondi Sands brand also has numerous stars and celebrities going crazy for its natural qualities and sun-kissed appearance, including the likes of Kylie Jenner, Steph Claire Smith, Tammy Hembrow, Sarah Ashcroft, Nat Rose, Michael Finch, Shanni Grimmond, Sammy Leo, Ashy Bines, Gretty Rose, Olivia Culpo, Stassie Baby, Carli Bybel, Pia Muehlenbeck, Sammy Robinson, Emily Shak, Mackenzie Ziegler and Skincare by Hyram.

Sustainability is a key focus for the future, and as an industry leader, Bondi Sands is committed to building a more sustainable brand and recognising the environmental responsibility to customers and the environment. In 2021, Bondi Sands launched its first sustainable tanning range, Pure, with a focus on combing the perfect golden glow with ethically sourced, 100% recyclable packaging and vegan and cruelty-free products.

Why Bondi Sands?

The fundamental reason behind the Bondi Sands creation is simple – all of us deserve the right to a natural looking, affordable tan. Self tans should look like they were made naturally, from spending long blissful summers at Bondi. They also shouldn’t cost an arm and a leg.

When did Bondi Sands begin?

After the co-founders spent years developing Bondi Sands into the quality it is today, three products were initially launched in Australia in 2012. Since then, the brand has progressively entered the New Zealand, UK, European and US markets. Over the years, the product range has been researched and developed, expanding the self tan collection and adding ranges of suncare, skincare and cosmetics. Innovation is highly valued at Bondi Sands. Because of this, many world first products have been created – including Liquid Gold, One Hour Express Foam, Suncare, Body Care, Tanning Accessories, Men’s Self-Tan, and Self Tan Eraser.

Where is Bondi Sands located?

Bondi Sands is owned, made and developed in Melbourne, Australia.

How did Bondi Sands start?

An opportune string of events led to the brand that is Bondi Sands after co-founders Shaun Wilson and Blair James met at Blair’s tanning salon. Following market changes (legislative, consumer awareness and behaviour) and a gap in the market due to existing low quality, unnatural looking self-tanners, the co-founders embarked on a journey of research and discovery to develop a quality, natural tanning formula that resembled the quintessential bronzed Aussie tan. And, based on its global popularity, we would have to say the pair got it right!

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